₦60 billion isn’t a vibe, it’s a receipt.
Spotify’s “Loud and Clear” report dropped the kind of number that makes you stop scrolling. This owes to the fact that it breaks the news that Nigerian artists racked up ₦60 billion in Spotify revenue in 2025, marking growth of nearly 141% in earnings over two years. For an industry that spent years being told that streaming “doesn’t really pay” in Africa, that’s not a small feat, it’s a significant milestone.
However, the behind the scenes of a number like that which we don’t usually get to see is that growth like that isn’t an accident of good songs. It’s a product of publishing registered properly, royalties tracked instead of being guessed at, and distribution deals that don’t seek to bite artists in the back. The artists benefiting most from this curve are usually the ones who treated the business side of music like it mattered as much as the studio side.
That’s the real propelling force behind the big number, and it happens to be exactly the gap partnerships like ours with Afro Soundtrack exist to close.
