DYK?
DYK: The Music Color Theory
Did you know that associating colors with your music can enhance your brand identity and emotional connection with listeners?
This is perched on the tripod stand of colour psychology, visual branding and emotional appeal.
Take a walk with me;
- Colour psychology: This implies that colours have the power to evoke emotions and set moods. This goes deeper even into your fashion and styling sense as a music artist. Ofttimes, the colours you employ influence the palatability of your music to your potential audience.
- Visual branding: Colours may be used to your advantage as a music artist where you employ consistent colour schemes in your artworks, videos, social media pages and to mention but a few. This really helps impove brand recognition and identity.
- Emotional resonance: Studying artists like Omah Lay, Wizkid, Lojay, Seyi Vibez amongst others, one can already feel the emotional core of an album or project just from the theme colour. What good choice of colours does is that it amplifies the emotional impact of your music and ensures a richer, truer experience for your listeners.
Stay colorful, stay creative!
