DYK?
The Infamous “Friday Release” Rule
Did you know that, until 2015, the global release day for new music were Tuesdays? It was in a bid to eradicate piracy & coordinate chart tracking in the music market that it was shifted to “Fridays” starting with Beyoncé’s eponymous fifth studio album.
The unofficial announcement was made on the 11th of June, 2015 by the International Federation of the Phonographic Industry (IFPI), which represents the global music recording industry.
Key Notes:
- Tuesday releases: The Tuesday release practice, started in the 1980s, with a view to have a standardized release day and ensure smooth marketing operations.
- Global alignment: The whole changed In 2015 when the music industry shifted the global release day, with new music now standardized to be released on Fridays.
- Impact on the music & recording industry: Studies show that the abrupt change of the release day actually dealt a huge blow on piracy and helped attain a more unified, global music market.
Never stop creating!
@Alaro Basit
